Evaluation Question 3 - What have you learned from your audience feedback?

Feedback that we received whilst researching and planning our main product and ancillary texts was very useful. The feedback which we obtained from the online survey that we created and the interviews which we conducted was key to deciding what features we would include in our digipak and crucial to controlling the mise en scene in our products

At the end of our music video we attempted to re-create the image on the album cover for Let Go. We had our actor who was playing Avril to stand in a shopping centre (a location which features in some of Avril's other video's) and sped up the footage. This creates the the idea that Avril Lavigne stands out amongst 'ordinary' people and that she is or feels 'different'.

When we finished editing our music video, we uploaded it to Youtube and then posted it on Twitter and Facebook to generate feedback.

 

This feedback was somewhat useful, and we took some of the comments into consideration. However, some comments were not taken seriously but this was to be expected from posting on Facebook as the people are not necessarily Avril Lavigne fans. This is why we later posted the video on the Avril Lavigne forums, so that is was accessible to Avril Lavigne fans.

To expand on this, the image above is the results from one of the questions in our survey. We asked this question because we didn’t know what to feature on the second disc in the digipak, We used these results directly and included ‘behind the scenes footage’ in the digipak. Without this feedback from our target audience, we would not have been able to make a product with quality content which our audience would appreciate.

From our initial research we concluded that Avril Lavigne had two very different styles, we thought this was important to our products because each style may have had different audiences. From our survey feedback, it became apparent that the majority of Avril Lavigne fans admired or preferred her older style which she presented with her first album Let Go. This style was very urban and punk rock with the images she used to present herself for example the way she dressed, the makeup that she wore, her style of music etc. However, a bigger percentage replied saying that they liked both of her styles, we couldn’t ignore this so we realised that we must include some conventions from her more recent pop music.
This helped us to plan the costumes for our music video and the images that we would use on the digipak.

Post production, we created another survey to find out people's thoughts on our music video. Many of the responses were very useful, especially on how to improve the video as it was hard for us to fairly judge this.

We recieved 36 responses to our survey, here is a few comments in answer to the question "What would you have improved on if you were involved in making the video?" :