These are photographs of a rough design we created for a Digipak. We decided that we wanted to use these colours as they suited the style of Avril Lavigne. We chose to include a DVD with behind the scenes footage and music videos on the disc because in our audience research we found that thew majority (48%) said that they would be more likely to buy a hard copy of an album if it had these bonus features. We also chose our tracklist for the Digipak by choosing the most popular songs from the survey.
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